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I believe in Open Business

I’m not a suit per­son, I’ve never been one, and even though I teach at a busi­ness col­lege and study busi­ness admin­is­tra­tion, I sus­pect I will never be one. I’ve never believed in the cos­met­ics indus­try, I’ve never believed that a lotion in a bot­tle would make me beau­ti­ful and guar­an­tee me eter­nal hap­pi­ness. I want a lotion to help me keep my skin healthy and a healthy skin in itself is beau­ti­ful, with or with­out wrinkles.

I believe in Open Busi­ness. I believe that when I pro­duce some­thing and sell it to you, I have to tell the truth about the prod­uct. I believe that if my prod­uct is good I wouldn’t have to promise you things that aren’t true. I shouldn’t have to promise you beauty and eter­nal hap­pi­ness for you to buy my lotion. Some­times I won­der why I’m plan­ning a busi­ness in the cos­met­ics field, since it seems to be a field that is so dif­fer­ent from who I am and what I believe in.

I know there are peo­ple like me. I know there are a lot of women using beauty prod­ucts that help them keep a healthy skin with­out them think­ing the prod­uct will bring them eter­nal hap­pi­ness. They are fully aware of hap­pi­ness being up to them to achieve, it doesn’t come in a bot­tle. I know there are peo­ple who believe in fair and hon­est busi­ness. Unfor­tu­nately it seems to me that the ones doing fair and hon­est busi­ness are the ones that strug­gle to keep their busi­ness afloat.

Every com­pany needs a mis­sion state­ment and while work­ing on mine I’ve been think­ing about busi­ness ethics… or the lack of busi­ness ethics. Busi­nesses are built by peo­ple, some are like you, oth­ers are like me, some are like us, but all of them are peo­ple. Some peo­ple build their busi­nesses for the future. They want their busi­ness to be around for a while and make sure their prod­ucts are good enough for peo­ple to want to buy more. Oth­ers build their busi­ness for today. They want as many peo­ple as pos­si­ble to buy as much as pos­si­ble today, with­out a thought about tomor­row. They promise a lot and their prod­ucts hardly ever live up to what they promise, but that’s not a prob­lem. When peo­ple fig­ure out the prod­uct is no good, these busi­ness­men have already moved on to a new product.

Then there are those com­pa­nies build­ing for the future, and once they have devel­oped a good prod­uct peo­ple want to buy, they stick to that, no mat­ter what. The world might change, the prod­uct might be good for some­one, but not so good for some­one else. They develop their prod­uct, use a lot of money and time to make it per­fect. But they over­look one small part, they don’t have all the knowl­edge and one small part of it might not be so good after all. What should they do? Should they change the prod­uct, use more money on research and make it as good as it was before with­out the harm­ful part? Or should they try to prove the harm­ful part isn’t harm­ful after all and stick to a prod­uct they already know a lot about? What would you do and what do you think is the right thing to do? Is eth­i­cal busi­ness some­thing we should strive for or should every­thing be about eco­nom­ics? Should we do the busi­ness that pays the most and for­get all about ethics?

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5 comments to I believe in Open Business

  1. sorrow
    January 28th, 2008 at 11:14 pm

    Susie~
    I read this and thought “Wow! if only we had more peo­ple like you in the busi­ness world, maybe we wouldn’t have the insan­ity that seems so preva­lent.” I read about Dan­non Yogurts being sued for false adver­tis­ing and think ” Why LIE??“
    This was a won­der­ful and insight­ful com­men­tary on the world as we know it. Stick to cos­met­ics and busi­ness, There are many of us women want­ing stuff that works, not removes wrin­kles, promises youth, or beauty. I just want some­thing that helps my dried out skin! LOL

  2. Susie
    January 31st, 2008 at 7:59 am

    I don’t know if the Activia yogurt’s bet­ter than any other yogurt, but I would be very care­ful of promis­ing too much, even if it would be true. I’m tired of all the ads that promise the moon from the sky if I buy their prod­ucts. Maybe I’m just too earth­bound to be able to believe that some­thing I buy in a shop will be able to change my life dra­mat­i­cally. A good life is built by many lit­tle things and the stuff I buy doesn’t have that big of a deal in mak­ing me happy.

    I teach adver­tis­ing and I like a good ad when I see one. The ads promis­ing too much are usu­ally not the one’s I con­sider good ads.

  3. Hope
    February 2nd, 2008 at 7:25 am

    I’m in…woohoo…i haven’t made it this far since your cool new site went up…son’t ask me about ethics in busi­ness I used to be in the flo­ral industryl…that’s dicey at best..lol

  4. Susie
    February 2nd, 2008 at 8:11 am

    I’m sorry about your com­ment­ing prob­lems. I’m going to move to a new host in a cou­ple of weeks. Hope­fully the prob­lems are going to be sorted out then.

    I didn’t know the flo­ral indus­try was that tough :)

  5. wendell
    April 6th, 2008 at 12:45 pm

    Hi Sue

    My name is Mr. Wen­dell Lin­der. I am retired from the United States Army, live in Ger­many.. I really like that arti­cle, would like to learn more. Read what I believe below. Thank you and keep up the good work.

    Every­day is a bless­ing, and in each moment there are many things that we can be grate­ful for.

    The world opens up to us when we live in a space of grat­i­tude. In essence, grat­i­tude has a snow­ball effect.

    When we are appre­cia­tive and express that grat­i­tude, the uni­verse glows a bit brighter and show­ers us with even more blessings.

    Ninety per­cent of the time when we’re engaged in dis­cus­sion some­thing is being sold. So what is Wen­dell sell­ing today?

    I believe that cer­tain peo­ple come into our lives for a rea­son… Some­time, it’s to help us see some­thing new and wonderful.

    Some­times it to encour­age us and strengthen our pur­pose. And some­time, it just to remind us that we are never truly alone and that it is impor­tant to share our smile and our dreams and ever our tear.

    We cre­ate our life to learn les­son about our­selves. The peo­ple that come into our lives are a reflec­tion of ourselves.

    What­ever the rea­son, he had in bring us together, I’m very glad that he did, wel­come to the “Wen­dell” world.

    Just be open to all pos­si­bil­i­ties and remain pos­i­tive in love with life even when the outer world may seem hopeless.

    We are all one spirit con­nected to all of life.

    Words can promise.

    Words can lie.

    But words can also inspire you to soar to heights you never dreamed you could go. Care­fully choose whom you’ll lis­ten to remem­ber garbage in garbage out.

    I honor the light within you. Thank you for lis­ten to me.

    I wish u the BEST! Wen­dell
    Intro Videos: http://r.yuwie.com/bearkc
    Check out the pic­ture when I was young.