Susie’s Thoughts

I once heard someone say that clean shouldn’t smell anything and therefore there is no need for cleaning products with fragrance in them. This might be true, but there are certainly some smells that smell clean to me. Lemon and green apples are smells that get me thinking of something fresh and clean. The smell of a warm sauna and newborn birch leaves does makes me think of clean, newly washed hair and light summer nights. And then there is the smell that no fragrance have ever been able to reproduce;  the smell of the first spring day and a newly made bed with clean sheets. We have a clothes wringer in our laundry room and I love the smell and feeling of wrinkle free bed linen.

Do you think there is a special smell for clean and what smell is that?

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Starting a cosmetics business in Europe is not an easy thing to do. Everything is regulated and everything needs to be safe. Starting a cosmetics business in US is a lot easier, nothing seems to be regulated and it’s safe if the manufacturer tells you it’s safe. My daughters and I are working hard on our business plans and for the moment it seems we will be selling both in Europe and in the US. This means we will have a lot of work before we are at a stage where we can open the doors to our shop.

I’ve never used a lot of cosmetics, haven’t had the money or the energy, but I’ve always lived under the impression that the products we have on the market now are pretty safe. Researching for products to sell showed me that this isn’t necessarily the case. I believe in trying to keep the nature clean and every time when it’s possible I choose ecological products. I’m not fanatic about it though. Jumping on every new trend without giving it a lot of thought might be like throwing the baby out with the bathwater. There is no turning back, we can’t make people go back in time a hundred years ago and think that will save the planet. I think we need to use common sense when we choose ecological products, sometimes a natural ingredient is better than a synthetic and sometimes it’s the other way around.

What’s your take on green living, organic and ecological products? Do you think these products are only a marketing trick or do you think we can make the world a little greener place to live in by choosing organic products?